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Diptyque New Store Concept, New Bond Street London.


SDD24/19_05: Discover luxury redefined at Diptyque's flagship boutique on 107 New Bond Street, London.


Maison Diptyque unveils a revolutionary concept, seamlessly blending retail with cultural immersion in a three-story Parisian-inspired apartment setting where visitors can explore a curated selection of iconic candles, fragrances, and artistic experiences, including a fragrance library and home fragrance salon.


Sustainability takes centre stage with refill and recycling services, while personalised offerings like candle customisation and fragrance consultations elevate the shopping experience.


Consumers can engage in ever-changing exhibitions and events, from collaborations with renowned artists to immersive pop-up experiences and also indulge in Café Diptyque, peruse heritage galleries, and take home a signature candle, all encapsulating the essence of the brand.


Pictures courtesy of Diptyque.






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