Jellycat’s Dog Hotel at Chengdu SKP shows how the brand continues to build immersive emotional worlds around its characters. Framed as a playful hotel check-in experience, the activation blends storytelling, collectability and photo-ready design through themed spaces, giant plush installations and exclusive merchandise. More than a store, it creates a comforting, participatory environment that strengthens Jellycat’s growing strategy of turning physical experiences into cultur

SDD25/14_02: Kith has brought one of its most charming brand experiences to life with a playful installation in Brooklyn celebrating the Peanuts 75th anniversary. Set within Domino Park’s Dog Park, the pop-up features a life-sized recreation of Snoopy’s iconic red doghouse, reimagined with a bold Kith twist. Snoopy lounges atop the roof, while clean Kith branding and character details bring the structure to life, offering a visually striking blend of nostalgic charm and stree