In Hangzhou, HOKA transforms its trail-running DNA into a fully immersive “Antelope Space,” where mountain spirit meets urban culture. Built around the SPEEDGOAT franchise, the activation blends rock textures, community workshops, and social spaces to create retail as participation, not display. The result is a narrative-led environment where product, people, and purpose converge, redefining how performance brands show up in the physical world.

HOKA brings the wild to the city with its “City Walk” pop-up in Chengdu — a sensory journey where outdoor spirit meets urban life. From volcanic rock walls and custom scents to a GORE-TEX lab and café, every zone blends exploration, innovation, and design. Connecting product performance with lifestyle storytelling, it’s a seamless fusion of nature, technology, and community — proving that adventure can thrive anywhere.

SDD25/20_03: HOKA and Xsneaker have unveiled a standout retail experience with their Greenhouse Garden installation at the Southern Song Dynasty Royal Street store. Created to celebrate the launch of the Mafate Speed 4 Lite, the immersive concept draws from the idea of a greenhouse ecosystem, where light filters through transparent glass to spotlight thriving greenery. This setup reflects the symbiotic relationship between nature and city life, offering a calming, atmospheric

SDD25/02_05: HOKA’s Run Stop Corner Shop redefines the traditional retail experience by merging functionality with creativity in a setting that celebrates the joy of running. Located in East London, this concept brings the charm of a local corner shop to life, complete with a working ATM that dispenses “Hokens,” a playful, branded currency. Visitors can use these Hokens to shop for everything from snacks to running essentials, making every visit interactive and memorable. It’

SDD24/11_01: Embark on an enchanting journey as you step into the captivating blue box housing the Hoka Flylab installation in Taikoo Li,...