Hoka Xsneaker Greenhouse Garden Mafate Speed 4 Lite Activation, Hangzhou China.
- Shop Drop Daily
- May 21
- 1 min read
Updated: Jun 3
SDD25/20_03: HOKA and Xsneaker have unveiled a standout retail experience with their Greenhouse Garden installation at the Southern Song Dynasty Royal Street store. Created to celebrate the launch of the Mafate Speed 4 Lite, the immersive concept draws from the idea of a greenhouse ecosystem, where light filters through transparent glass to spotlight thriving greenery. This setup reflects the symbiotic relationship between nature and city life, offering a calming, atmospheric backdrop that brings the product’s performance roots into sharp focus.
At the centre of the space, the Mafate Speed 4 Lite appears in two striking colourways, moonlight and starlight purple, designed to channel the fresh energy of mountain terrain and the quiet mystery of the night sky. The installation goes beyond visual merchandising to create a sensory-driven story of resilience, movement, and balance. It’s a strong example of how brands like HOKA and Xsneaker are redefining the pop-up format, blending aesthetic storytelling with retail design to craft experiences that truly resonate.
Pictures courtesy of Hoka.
