In Hangzhou, HOKA transforms its trail-running DNA into a fully immersive “Antelope Space,” where mountain spirit meets urban culture. Built around the SPEEDGOAT franchise, the activation blends rock textures, community workshops, and social spaces to create retail as participation, not display. The result is a narrative-led environment where product, people, and purpose converge, redefining how performance brands show up in the physical world.

Jo Malone London’s "Flowing Green of Spring" activation at West Lake is a masterclass in atmospheric retail. By combining headspace extraction technology with interactive brainwave devices, the brand has created a "Neuro-Aesthetic" sanctuary. Guests are invited to an English-style picnic amidst willow groves, bridging the gap between British heritage and Chinese landscape. It’s a high-dwell-time experience that proves fragrance is the ultimate tool for emotional reconnection.

SDD25/20_03: HOKA and Xsneaker have unveiled a standout retail experience with their Greenhouse Garden installation at the Southern Song Dynasty Royal Street store. Created to celebrate the launch of the Mafate Speed 4 Lite, the immersive concept draws from the idea of a greenhouse ecosystem, where light filters through transparent glass to spotlight thriving greenery. This setup reflects the symbiotic relationship between nature and city life, offering a calming, atmospheric

SDD25/10_02: CASETiFY has teamed up with Butter Bear to create an irresistibly cute retail experience in Hangzhou’s MixC Phase II Ground Plaza. The 'Spring Dessert Shop' pop-up blends pastel aesthetics, playful design, and collectible culture, transforming the space into a dessert-inspired wonderland. This activation taps into the growing trend of kawaii culture and nostalgic branding, designed to spark joy and social media engagement. At the heart of the experience is a limi

SDD25/09_04: Chanel is inviting beauty enthusiasts to step into "Miss Coco Paradise," an interactive and playful retail experience at Hangzhou Hubin Yintai in77 Lakeside Pedestrian Street. This exclusive activation blends beauty, adventure, and competition, bringing the world of Coco Mademoiselle to life in an engaging and unexpected way. Visitors can participate in a series of dynamic challenges that test speed, balance, and precision, including a race to apply lipstick with

SDD25/08_02: Miu Miu is redefining experiential retail with its latest "Gymnasium" series pop-up store at Hangzhou MixC. The space merges sports aesthetics with high fashion, featuring wood-coloured display racks and soft lighting that create a warm, contemporary ambiance. The collection highlights a contrast of wide and short silhouettes, incorporating Plume, Tyre, and Gymnasium sneakers, as well as the debut of the new Boxeaur shoes. Complementing this, the Miu Miu Custom W

SDD24/37_05: Loro Piana debuts its 'Loro Denim' capsule series with a limited-time pop-up experience store at Hangzhou Mixc, celebrating craftsmanship and innovative denim fabric. Visitors can explore casual elegance through this immersive workshop concept, where the craftsmanship of Loro Piana's innovative denim fabrics is brought to life, offering a tactile experience of luxury. Pictures courtesy of Loro Piana.

SDD24/31_03: Experience the best in physical brand engagement with the Prada Paradoxe perfume Pop-Up Truck, located at Hangzhou's Hubin Yintai in77. This limited-time event invites visitors to escape the summer heat and immerse themselves in Prada's luxurious world, offering a unique sensory journey through their latest fragrance collection. Pictures courtesy of Hangzhou Hubin Yintai in77.

SDD44_05: L’Occitane Gifting Pop-Up Installation Space, Hangzhou Yintai China.

SDD35_01: Prada Beauty Pop-Up Space, Lakeside Pedestrian Street Hangzhou China.

SDD33_02: Rimowa Tanabata Pop-Up Space, Vientiane City Shopping Centre Fuchun Road Hangzhou China.

SDD30_01: Louis Vuitton Qixi Festival Pop-Up Store Concept, Hangzhou MixC Vientiane City China.

SDD14_04: Louis Vuitton x Yayoi Kusama Collaboration Pop-Up Installation, Tianmuli Hangzhou China.

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