The future of physical retail isn't digital or physical, it's both. Zara's new Shanghai flagship on Huaihai Road is proof. Nearly 2,000 square metres across five floors, this isn't a fast-fashion store, it's a brand experience centre that happens to sell clothes. From the Zara Salon's complimentary styling consultations to photogenic fitting rooms engineered for social sharing, every element is designed to do what e-commerce never can: make you feel something worth coming bac

STAPLE Pigeon’s Shanghai flagship is a masterclass in Cultural Translation. Designed by DESIGN AT PRESENT, the store uses the brand’s iconic pigeon as a guide through a dual-city narrative. From a pink metal façade with a breakout pigeon sculpture to fitting rooms featuring LED skyline views of NYC and Shanghai, the space blends New York’s industrial scaffolding with local reclaimed timber. It’s a storytelling-first environment that reframes global streetwear for a local audi

SDD24/37_01: Kiehl's World pop-up at Shanghai's TX Huaihai offers an unforgettable brand experience with an inflatable slide installation. Featuring appearances by brand ambassadors, the immersive event invites visitors to slide into summer fun while discovering Kiehl's skincare products. Pictures courtesy of Kiehls.