Moncler is floating into a new dimension at Milan Design Week with its "Have a Puffy Summer" takeover at 10 Corso Como. By wrapping the iconic façade in a giant inflatable octopus, the maison is successfully translating its winter "puffer" heritage into a lightweight summer vernacular. This immersive environment merges architectural surrealism with a 24-look SS26 exhibition, proving that Moncler’s signature volume is a design language that transcends the seasons.

SDD25/14_05: Swarovski has reimagined the retail experience at Milano Design Week with a traveling installation that blends design, movement, and immersive storytelling. Housed within a historic Milanese tram, the activation is a celebration of the brand’s Idyllia collection, featuring intricate floral and fauna motifs across both jewellery and home décor. Fully wrapped in vibrant crystallized flowers and butterflies, the emerald green tram offers a captivating journey throug

SDD25/14_04: For Milan Design Week, Ralph Lauren has transformed its Via della Spiga flagship into a Hamptons-inspired haven, blending East Coast charm with Milanese sophistication. The store is styled in a serene palette of blue and white, evoking the coastal elegance of a seaside retreat. Vintage striped and floral fabrics from Ralph Lauren Home drape the space, while hydrangeas bloom throughout the courtyard of Ralph’s Bar. Visitors are welcomed with Ralph’s Coffee cold br