Oxford Street has a new beauty destination with Space NK’s Play Space, designed by StudioXAG. Packed with playful, high-energy moments, from a moving belt of fragrance mists and a surprise beauty wheel to a pick-and-mix wall of cult minis and interactive digital touchpoints, every detail sparks discovery. This bold, immersive playground brings Gen Z beauty to life, blending sensory storytelling, interactivity, and retail theatre into a must-visit experiential destination.
