Space NK Play Space by Studio Xag, Oxford Street London.

Pictures courtesy of Studio Xag / Mitsi Moulson

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Space NK’s Play Space: A High-Energy Playground for Gen Z Beauty

Oxford Street, London

Oxford Street has a new destination for beauty lovers, and it’s anything but ordinary. To launch their own-brand line, Space NK collaborated with StudioXAG to create the Play Space, a bold, joyful environment designed to captivate the fast-moving world of Gen Z beauty.

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