Oxford Street has a new beauty destination with Space NK’s Play Space, designed by StudioXAG. Packed with playful, high-energy moments, from a moving belt of fragrance mists and a surprise beauty wheel to a pick-and-mix wall of cult minis and interactive digital touchpoints, every detail sparks discovery. This bold, immersive playground brings Gen Z beauty to life, blending sensory storytelling, interactivity, and retail theatre into a must-visit experiential destination.

Glossier and Magnolia Bakery teamed up for a playful pop-up at Westfield London, blending beauty with dessert to launch the Banana Pudding Balm Dotcom. Designed by Studio Mya, the pastel space offered visitors a sensory experience — from retro visuals to the scent (and taste) of banana pudding. Each purchase came with a free pudding and access to a NYC-inspired garden. It’s a sweet example of how immersive, cross-category storytelling makes brand moments feel both personal an

SDD25/15_02: K-beauty powerhouse Laneige has launched its first-ever UK pop-up in the heart of London’s Covent Garden, in partnership with Studio Mya and Space NK. Set against the vibrant backdrop of the Covent Garden Piazza, the immersive experience introduces Laneige’s latest skincare innovation, the Bouncy & Firm range, through a blend of tactile exploration and expert education. Designed to celebrate hydration and skin resilience, the activation features complimentary ski