Oxford Street has a new beauty destination with Space NK’s Play Space, designed by StudioXAG. Packed with playful, high-energy moments, from a moving belt of fragrance mists and a surprise beauty wheel to a pick-and-mix wall of cult minis and interactive digital touchpoints, every detail sparks discovery. This bold, immersive playground brings Gen Z beauty to life, blending sensory storytelling, interactivity, and retail theatre into a must-visit experiential destination.

Glossier and Magnolia Bakery teamed up for a playful pop-up at Westfield London, blending beauty with dessert to launch the Banana Pudding Balm Dotcom. Designed by Studio Mya, the pastel space offered visitors a sensory experience — from retro visuals to the scent (and taste) of banana pudding. Each purchase came with a free pudding and access to a NYC-inspired garden. It’s a sweet example of how immersive, cross-category storytelling makes brand moments feel both personal an

Laneige has launched its first UK pop-up in London’s Covent Garden, creating a vibrant “hydration haven” that brings its Bouncy & Firm skincare range to life. Developed with Studio Mya and Space NK, the experience combines expert consultations, interactive displays, product sampling and playful touches including Milk Boba Teas and exclusive merchandise. Blending K-beauty innovation with immersive storytelling, the activation offers visitors a memorable journey through skincar