Dolce&Gabbana's takeover of Le Carillon is more than a beach club activation. It's a masterclass in world-building. From sun loungers and parasols to dining and shopping, the brand's Maiolica Verde motif creates a seamless lifestyle experience rooted in the spirit of the Italian Riviera. As luxury brands increasingly move into hospitality and destination-led experiences, this shows how a single visual language can turn a place into a powerful expression of brand identity.

Swarovski brings its world of wonder to the Italian Riviera with a sparkling takeover of Cracco Portofino. Set on a sun-drenched terrace overlooking the Marina, the experience blends Mediterranean elegance with Swarovski’s signature brilliance. Guests can expect jewel-toned parasols, a dedicated photo moment, and a bespoke menu by chef Carlo Cracco, served on porcelain from the Swarovski x Rosenthal collection.

SDD24/34_04: Louis Vuitton invites you to explore its exclusive summer pop-up stores in some of the world’s most idyllic seaside destinations, each offering a curated selection of the latest collections, including the LV By The Pool line. In Capri, Italy, the boutique is infused with Mediterranean charm and vibrant hues, while the East Hampton store in the United States blends New York sophistication with seasonal flair. On the Greek island of Mykonos, the Nammos location cel