rhode’s Snow Club at Big Sky is a masterclass in contextual commerce, placing high-performance skincare exactly where the consumer needs it most: the biting mountain cold. By blending a high-access "Snow Station" with a cosy mountaintop takeover, rhode transforms a product launch into a lifestyle ecosystem. From branded s’mores to "r" snow stencils, the details drive the story, proving that the most impactful IRL activations are those that solve a problem while creating a mem

SDD25/15_01: Rhode’s now-iconic photo booth made a bold return to Coachella this year, but with a twist. Teaming up with 818 Tequila, the skincare brand founded by Hailey Bieber brought its viral activation back to the desert, this time setting up at the 818 Outpost. Originally launched in 2024, the Rhode Booth quickly became one of the most talked-about experiences of the festival, generating over 2.5 million impressions on social media. The booth blends sleek visual merchan

SDD24/43_02: Rhode’s first London pop-up at 6-7 Motcomb Street, designed by the renowned STUDIO BOUM, offered visitors a beautifully immersive experience across four seamlessly designed rooms. The space showcased a curated selection of Rhode’s essential skincare products, allowing customers to engage with the brand in an intimate and interactive way. Founded by American model Hailey Bieber in June 2022, Rhode quickly became a sensation in the skincare world. Known for its sim