lululemon celebrated 10 years of Align™ with a high-energy roller rink takeover at BottleRock Napa Valley. Featuring a full pop-up shop, exclusive merch, DJs, drinks, and customisation, the activation blended movement, music, and community in one bold, joy-filled space. Skates on, worries gone, this was more than a brand moment, it was a rolling celebration of lifestyle, versatility, and immersive festival retail at its best.