The Lululemon Roller Rink Activation, BottleRock Napa Valley Festival USA.

Pictures courtesy of Lululemon

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SDD25/22_01:

Lululemon Align 10-Year: The Roller Rink Rolls Into BottleRock

BottleRock Napa Valley, California

As brand activations go, lululemon just laced up and skated straight into the spotlight. In celebration of its Align™ line turning 10, the athleticwear powerhouse brought the party to BottleRock Napa Valley with a show-stopping, high-energy roller rink experience that redefined what festival retail can be. A fusion of fashion, movement, music and community, this activation made it clear: when lululemon celebrates, it moves.

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