Saucony’s Tracing the Source of the Stream pop-up in Guangzhou blends the brand’s running heritage with the city’s water culture. Inspired by Saucony Creek, the space uses flowing wood and stone design to mirror movement. Featuring interactive zones, product showcases, and a co-branded café with Green House, it connects sport, culture, and community. More than a retail moment, it’s an immersive journey celebrating flow, heritage, and the beauty of motion.

SDD25/16_02: Saucony made a bold and beautiful statement at the 2025 Oleh-Oleh Festival in Shanghai with its latest “House of Saucony” experience, an immersive, flower-filled activation that blended retro running heritage with contemporary street culture. At the heart of the installation was a giant sculptural flower inspired by the vibrant color palette of Saucony’s new limited-edition Grid Jazz 9, co-designed with New York musician and designer Jae Tips. The petals, in six

SDD24/46_03: Saucony's 'Urban Warm Winter Concept Space' at Shanghai's IAPM Mall offers city dwellers a cosy, immersive escape from the winter chill. This unique space is defined by its multi-level, circular design, inspired by the soft embrace of down feathers and styled in pristine white. Visitors are invited to explore the latest Urban Warm Feather collection, blending comfort and style in an atmosphere designed for warmth and relaxation. Interactive features, such as the