Glossier and Magnolia Bakery teamed up for a playful pop-up at Westfield London, blending beauty with dessert to launch the Banana Pudding Balm Dotcom. Designed by Studio Mya, the pastel space offered visitors a sensory experience — from retro visuals to the scent (and taste) of banana pudding. Each purchase came with a free pudding and access to a NYC-inspired garden. It’s a sweet example of how immersive, cross-category storytelling makes brand moments feel both personal an

SDD24/29_01: Gymshark has expanded its UK presence by opening a second store at Westfield Stratford City, following the success of its flagship location on London’s Regent Street. The new 7,000 sq ft store offers a unique brand experience, distinct from the Regent Street flagship, which focuses on experiential spaces and workout classes. Key features of the Stratford store include an expansive leggings and bra bar, elevated displays of men’s shorts, and exclusive East London

SDD41_01: Lounge Underwear Store Concept, Westfield White City London.