Wilson's Qingdi concept store in Shanghai reimagines sports retail as an urban living room. Set within a historic Shikumen building, the space connects tennis heritage, craftsmanship, professional services and hospitality through thoughtful design. From vintage rackets to relaxed social spaces, it explores how a performance brand can become part of everyday life, creating reasons to visit, discover and stay beyond the court.

Kith for Wilson serves a grass-court fantasy in the heart of Shanghai with a limited-time experience space inspired by Wimbledon. Lush greenery, vintage tennis cues, and exclusive racket drops create an immersive environment where sport meets streetwear. This isn’t just a pop-up, it’s a celebration of legacy, style, and love for the game, brought to life through tactile storytelling and limited-edition design. A standout global activation where fashion and performance collide

SDD25/17_03: Wilson has launched a striking Dress Up pop-up shop in Shenzhen’s Vientiane World Time Square, transforming traditional retail into an immersive experience inspired by the form and feel of a tennis ball. The standout feature is a translucent dome structure that echoes the ball’s signature suture lines, guiding visitors through a fluid, design-led space. This architectural approach not only captures the essence of Wilson’s sporting heritage but also elevates the s