Wilson Dress Up Pop-Up Store, Shenzhen Vientiane World Time Square China.
- Shop Drop Daily
- Apr 30
- 1 min read
Updated: May 13
SDD25/17_03: Wilson has launched a striking Dress Up pop-up shop in Shenzhen’s Vientiane World Time Square, transforming traditional retail into an immersive experience inspired by the form and feel of a tennis ball. The standout feature is a translucent dome structure that echoes the ball’s signature suture lines, guiding visitors through a fluid, design-led space. This architectural approach not only captures the essence of Wilson’s sporting heritage but also elevates the shopping journey with a strong sense of movement and spatial storytelling.
At the heart of the pop-up is the Dress Tower, where Wilson spotlights The Marta Dress, a symbol of the brand’s dedication to performance-driven style and a nod to the evolution of the tennis skirt. By combining innovative design with product storytelling, Wilson’s Shenzhen activation shows how physical retail can be both visually captivating and emotionally engaging, appealing to both fashion-conscious shoppers and tennis enthusiasts alike.
Pictures courtesy of Wilson.
