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Chloe Unlock Paddington Interactive Experience, WYSH Feiyueli Shanghai China.


Pictures courtesy of Chloe
Pictures courtesy of Chloe


SDD25/42_05:

Chloé Unlocks a New Chapter: The Padlock Adventure in Shanghai

WYSH Feiyueli, Shanghai



Chloé transforms its iconic Paddington bag into a full-scale sensory experience with the Padlock Adventure, an immersive installation that celebrates the spirit of timeless design through play, sound, and storytelling. Located at WYSH Feiyueli in Shanghai, the experience reimagines the legendary padlock motif as both an artistic installation and a gamified brand encounter, connecting nostalgia with new-generation energy.



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