The Ultimate Teaser As SKIMS Unveils Viral Regent Street Hoarding

SKIMS unmasks its first-ever UK flagship with massive new hoarding on London’s Regent Street. Marking the official countdown to a Summer 2026 launch, the striking street-level installation wraps the former Ted Baker site at 245–247 Regent Street.

The newly erected facade serves as a high-impact statement, signalling the brand's shift from temporary pop-ups to a permanent, 12,000-square-foot flagship.