The Ultimate Teaser As SKIMS Unveils Viral Regent Street Hoarding
Updated: Aug 3
SKIMS unmasks its first-ever UK flagship with massive new hoarding on London’s Regent Street. Marking the official countdown to a Summer 2026 launch, the striking street-level installation wraps the former Ted Baker site at 245–247 Regent Street.
The newly erected facade serves as a high-impact statement, signalling the brand's shift from temporary pop-ups to a permanent, 12,000-square-foot flagship.
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