Diesel New Store Opening, Piazza San Marco Venice Italy.
- Shop Drop Daily
- May 15
- 1 min read
Updated: May 28
SDD25/19_04: Diesel has unveiled a striking new flagship in the heart of Venice, located within the historic Napoleonic Wing of Piazza San Marco. Designed by the brand’s in-house team, the space is a masterful blend of contemporary edge and architectural heritage. The interior pays homage to the city's layered history through a rich mix of materials, travertine marble, cocciopesto plaster, raw rusted metal, and fogged mirrors, creating a tactile and immersive environment that mirrors both Venice’s grandeur and Diesel’s bold identity. The store offers a curated selection of men’s and women’s denim, apparel, accessories, bags, and shoes, all set within an interior that challenges convention while respecting context.
More than just a retail location, the new Diesel store forms part of a wider cultural statement by parent company OTB Group, which has long invested in Venice’s preservation, including the restoration of the iconic Rialto Bridge. The store’s opening, timed with the 19th International Architecture Exhibition, reinforces Diesel’s commitment to innovative physical retail and civic engagement. It’s a powerful example of how fashion brands can create spaces that do more than sell, they tell stories, provoke thought, and become part of the urban and cultural fabric.
Pictures courtesy of Diesel / Zaher Katerji.
