Concrete, steel, red light, and rebellion collide inside Diesel’s newly reopened Osaka flagship, a space that feels closer to a cultural installation than a conventional store. Designed under Glenn Martens’ evolving vision for the brand, the boutique turns industrial architecture into an immersive expression of Diesel’s denim-first identity. From popcorn concrete façades to cinematic spatial sequencing, the activation proves that the future of retail lies in atmosphere, attit

To celebrate its 35th anniversary, MISS SIXTY has unveiled the "Pop Art Heart" pop-up at Guangzhou Taikoo Hui. The immersive space traces the brand’s history from its 1991 Italian roots to its modern collaborations with Bella Hadid and KNWLS. By blending archival denim storytelling with vibrant Pop Art aesthetics, the activation, opened by Global Ambassador Yang Mi, redefines denim as an artistic medium for female self-expression, proving that heritage is the ultimate luxury

Levi’s transforms its SPACE into a Toy Story wonderland, blending Western denim with Pixar nostalgia. Fans can pose for retro posters, DIY keychains, and dance with Woody, celebrating friendship, creativity, and storytelling. The limited-edition Levi’s® x Toy Story collection reimagines iconic film motifs through signature denim craftsmanship — a nostalgic, collectible journey that turns fashion into play and retail into pure imagination.

Levi’s brings its Fall/Winter 2025 vision to life at Levi’s SPACE in Shanghai, where classic denim meets bold innovation. The immersive preview reimagines heritage through modern design, showcasing Red Tab™, Blue Tab™, LVC, and a new Barbour collab. With customisation workshops, styling sessions, and experiential zones, the space transforms shopping into storytelling, proving once again that physical retail is where real brand magic happens.

SDD25/19_04: Diesel has unveiled a striking new flagship in the heart of Venice, located within the historic Napoleonic Wing of Piazza San Marco. Designed by the brand’s in-house team, the space is a masterful blend of contemporary edge and architectural heritage. The interior pays homage to the city's layered history through a rich mix of materials, travertine marble, cocciopesto plaster, raw rusted metal, and fogged mirrors, creating a tactile and immersive environment that

SDD24/45_04: Levi’s has once again partnered with the innovative brand GOODBAI for the second season of their 'Customised by GOODBAI 916' series. This collaboration blends cultural storytelling with retail design to create an immersive adventure that intertwines road culture with urban exploration. Levi’s SPACE in Shanghai transforms into a captivating scene where visitors can explore creatively designed installations and experience the nostalgic allure of the open road. Buil

SDD24/37_05: Loro Piana debuts its 'Loro Denim' capsule series with a limited-time pop-up experience store at Hangzhou Mixc, celebrating craftsmanship and innovative denim fabric. Visitors can explore casual elegance through this immersive workshop concept, where the craftsmanship of Loro Piana's innovative denim fabrics is brought to life, offering a tactile experience of luxury. Pictures courtesy of Loro Piana.

SDD24/30_05: Diesel Dosan, Diesel's third store in Korea, offers a cutting-edge shopping experience across four floors and a rooftop. Located in Seoul, this flagship store showcases the brand's bold and experimental design ethos, with an exterior featuring the iconic Diesel red logo. Inside, the store embodies the dynamic visual language crafted by Creative Director Glenn Martens. Pictures courtesy of Diesel.

SDD24/13_02: Discover Diesel's electrifying essence at the brand's limited time pop-up store space in Shenzhen. Embodying the...