Digital Botany: How Hermès and Wang & Söderström Are Humanising High-Tech Craft

Springtime Spouts Window Display, Shanghai - Pictures Courtesy of Hermes

In the luxury world, the window display is more than a vitrine; it is a portal. At Maison Hermès in Shanghai, that portal currently leads to "Springtime Sprouts," a collaboration with Danish art studio Wang & Söderström.

The installation is a masterclass in how luxury heritage can embrace the digital frontier without losing its soul. By blending 3D-printed mimicry with Norse mythology, Hermès is redefining the relationship between the organic and the artificial, perfectly echoing its 2026 theme: "A Heart Towards the Vast Expanse."

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