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Gucci Beauty House Pop-Up Space, Seongsu Seoul South Korea.


Pictures courtesy of Gucci Beauty
Pictures courtesy of Gucci Beauty


SDD25/43_04:

Inside the Gucci Beauty House: Where Fragrance Meets Fantasy

Seongsu District, Seoul



Gucci transforms beauty into an immersive art form with the debut of the Gucci Beauty House in Seoul’s creative Seongsu district. Set within the industrial-chic space of The Tannery, this pop-up reimagines what a beauty experience can be, an elegant blend of fragrance, makeup, storytelling, and sensory discovery that captures the House’s signature romance and refinement.



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SDD Shop Drop Daily

A daily drop of the best retail store concepts, visual merchandising, pop-ups, window displays and branded shop environments globally.

Curated by Tim Nash

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