Gucci Dream Garden Flora Pop-Up Activation, West Bund Dream Center Shanghai China.

Pictures courtesy of Gucci

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Inside Gucci’s Dream Garden: Where Fragrance Becomes Fantasy

West Bund Dream Center, Shanghai

Gucci’s Dream Garden transforms Shanghai’s West Bund Dream Center into a vivid, multi-sensory escape that blurs the boundaries between fashion, fragrance, and fantasy. Set within the city’s former industrial hub, now a vibrant cultural landmark, the experience captures the whimsical essence of Gucci Flora Gorgeous Gardenia, turning scent into spectacle and storytelling into spatial design.

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