Haus Nowhere x Shushu/Tong Collaboration Space, Huangpu District Shanghai China.

Pictures courtesy of Haus Nowhere

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SDD25/29_03:

The Soft Power of Immersive Design

Huangpu District, Shanghai

HAUS NOWHERE and SHUSHU/TONG’s recent collaboration is a global masterclass in creative retail storytelling. More than just a launch, it’s a world-building experience that transforms the act of shopping into something playful, theatrical, and deeply immersive. The partnership debuted a whimsical sleepwear capsule, featuring bow-adorned neck pillows and 11 sets of dreamy pyjamas, but it’s the physical expression of the concept that steals the show. From Seoul to Shanghai, these limited-time installations transport fans into a surreal, bedtime-inspired fantasy, where dreamscapes and product co-exist in perfect harmony.

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