Haus Nowhere x Shushu/Tong Collaboration Space, Huangpu District Shanghai China.
- Shop Drop Daily
- Jul 23
- 2 min read
Updated: Jul 24
SDD25/29_03:
The Soft Power of Immersive Design
Huangpu District, Shanghai
HAUS NOWHERE and SHUSHU/TONG’s recent collaboration is a global masterclass in creative retail storytelling. More than just a launch, it’s a world-building experience that transforms the act of shopping into something playful, theatrical, and deeply immersive. The partnership debuted a whimsical sleepwear capsule, featuring bow-adorned neck pillows and 11 sets of dreamy pyjamas, but it’s the physical expression of the concept that steals the show. From Seoul to Shanghai, these limited-time installations transport fans into a surreal, bedtime-inspired fantasy, where dreamscapes and product co-exist in perfect harmony.
