SDD40_03: Hermes Hortus Maximus Window Display by Studio Job, Landmark Prince Hong Kong.
“I felt like a chess player doing two projects simultaneously in two different parts of the world for contrasting audiences, and choosing to use two different creative processes. It’s really ‘method’ designing when you crawl inside someone else’s universe. For me it’s a creative challenge to do a complex project with the same brief for the same company at the same time, and have two unique outcomes. For the windows in Hong Kong it’s grounded in the mannerism style by blowing the proportions up, in that way it becomes even more real and surreal, it becomes hyper-real. Life on Mars for France was very tactile, theatrical and intimate, ‘Hortus Maximus’ is bold and astonishing, a photorealistic scene exploring the form of the vegetables and the texture and architecture of the plants created by nature.” – Job Smeets.
Pictures courtesy of Studio Job via Designboom.