Dior’s collaboration with artist Alex Chinneck reimagines New York and Los Angeles through a couture lens, bending taxis, traffic lights and classic cars into surreal sculptural storefronts. More than visual spectacle, the installations blur the lines between fashion, architecture and public art, creating immersive city-specific experiences that stop passers-by in their tracks while reinforcing Dior’s identity as a house built on fantasy, craftsmanship and cultural storytelli

Hermès transforms its new Sanlitun flagship into a cultural stage through a landmark collaboration with the Central Academy of Fine Arts. The winning display, "Opening the Door to the World" by student Feng Yu, uses perspective cutting and geometric ponies to narrate a story of growth. By blending sustainable materials with science-fiction-inspired spatial reconstruction, Hermès proves that physical retail is at its best when it serves as a gallery for local emerging talent.

Moncler is floating into a new dimension at Milan Design Week with its "Have a Puffy Summer" takeover at 10 Corso Como. By wrapping the iconic façade in a giant inflatable octopus, the maison is successfully translating its winter "puffer" heritage into a lightweight summer vernacular. This immersive environment merges architectural surrealism with a 24-look SS26 exhibition, proving that Moncler’s signature volume is a design language that transcends the seasons.

The “Valentony” pop-up by Tony’s Chocolonely and Cj Hendry is a masterclass in purpose-led design. Saturating a NYC storefront in "Only Red," the activation uses a $1 mystery box to mirror the daily wage of cocoa farmers. By blending art-world aesthetics with a structural critique of the cocoa industry, the brand turns a Valentine's moment into a manifesto. It proves that retail experiences are most powerful when they use delight to deliver a dose of radical truth.

Labubu celebrates 10 years with The Monsters: Now and Then—an immersive exhibition co-curated by Pop Mart and How2work. Featuring rare sketches and large-scale installations, it traces Labubu’s evolution from collectible to cultural icon. Blending nostalgia, artistry, and storytelling, the experience celebrates creativity, connection, and the enduring power of physical space in bringing brand universes to life.

Marc Jacobs and Nordstrom reimagine retail with Marc Jacobs at The Corner, a pop-up that blends fashion, art, and community. From artist collaborations to playful activations, the space turns shopping into a joyful, cultural experience.

adidas Originals transforms Chengdu’s Taikoo Li into a vibrant cultural playground with “Clover Panda Station,” a bold collaboration with artist Dorophy Tang. Giant adidas-clad panda statues blend streetwear with Chinese heritage, guiding visitors through an immersive art trail. From playful installations to a panda-themed capsule and customisation stations, the experience invites interaction, self-expression, and storytelling. This is streetwear reimagined — hyper-local and

SDD25/15_04: Van Cleef & Arpels has brought the beauty of spring to life in Shanghai with a stunning visual merchandising concept that merges art, nature, and luxury storytelling. In collaboration with French artist Alexandre Benjamin Navet, the Maison unveiled Van Cleef & Arpels Spring, a limited-time installation that transforms the city’s iconic stretch from Plaza 66 to the Rose Garden into a vibrant floral journey. Featuring immersive art pieces like brightly coloured spr

SDD25/12_04: Louis Vuitton is set to make a bold artistic statement at this year’s Art Basel Hong Kong with an immersive exhibition dedicated to the legendary Japanese artist Takashi Murakami. Renowned for blending traditional painting techniques with contemporary pop culture, Murakami has been a transformative force in the art world since the 1990s. His long-standing collaboration with Louis Vuitton has redefined the intersection of fashion and fine art, and this latest show

SDD25/06_04: Dior Beauty’s Miss Dior Love Workshop is an immersive celebration of fragrance, florals, and craftsmanship, designed to bring the world of Miss Dior to life. This beautifully curated experience invites visitors to explore the iconic scent through a sensory walkthrough, where the air is filled with delicate floral notes that embody femininity and elegance. Inside the Miss Dior Perfume Immersion Space, guests can engage with the fragrance in a mist-filled atmospher

SDD25/05_04: Paris, the city of love and fashion, played host to an unforgettable activation by Pull&Bear. Teaming up with renowned French artist Thomas Lélu, the brand unveiled a vibrant pop-up experience in the heart of Le Marais, blending art, fashion, and culture in a uniquely immersive setting. The collection, featuring Lélu’s signature handwritten Instagram phrases, was exclusively available in this conceptual café, where visitors could enjoy artisanal matcha and freshl

SDD25/04_05: Luxury leather goods maison Delvaux continues to push the boundaries of artistry and craftsmanship with its latest collaboration, an exclusive capsule collection inspired by Belgian surrealist René Magritte. this collection reinterprets Magritte’s iconic motifs across handbags, wallets, luggage, and pouches. In partnership with the Magritte Foundation, Delvaux seamlessly fuses fine art with high fashion, creating collectible pieces that challenge perception while

SDD25/04_03: Burberry unveiled a stunning festive installation at the West Bund Dream Center Dockyard Plaza in Shanghai, showcasing its iconic cashmere scarf in a dynamic fusion of art and fashion. Designed by Lepouvoir Group, the display featured vibrant colors and flowing shapes, capturing the softness and elegance of Burberry’s signature check pattern. Blending physical and digital experiences, visitors could scan a QR code to try on scarves virtually. This installation ex

SDD25/03_03: Mestiz, a bold creative studio based in San Miguel de Allende, is reshaping visual merchandising with its imaginative and culturally rich designs. For the third consecutive year, the studio has partnered with Hermès México to craft enchanting window displays across the country. This year’s concept draws inspiration from a whimsical dream of pegasi piñatas and storks gliding through colorful clouds, transforming each Hermès location into a fantastical scene. Highl

SDD25/03_02: Hourglass Cosmetics’ Take Over Shanghai exhibition, held at the historic Lanxin Building at Rock Bund Source, provided an immersive experience where beauty and art intertwined. The event celebrated the debut of Red 0, a vegan red hue featured in their new Phantom Volumizing Glossy Balm, with an installation designed in collaboration with renowned artist Andrés Reisinger. Known for his signature pink drapery, Reisinger transformed the space with bold red tones, br

SDD25/01_01: Louis Vuitton and Takashi Murakami have reunited to celebrate 20 years of their iconic partnership with the launch of Louis Vuitton × Murakami 2.0. This refreshed collaboration revisits the groundbreaking designs that first captivated the world in 2003, when Louis Vuitton’s then-artistic director, Marc Jacobs, invited Murakami to reimagine the brand’s Monogram pattern. The result was a kaleidoscopic transformation of the iconic motif, blending Murakami’s vibrant

SDD24/47_04: This holiday season, Maison Hermès in Shanghai presents a captivating display of artistry and festive cheer, crafted in collaboration with renowned American artist EJ Hill. Titled "Riding Through a Dream," the installation transforms the iconic space into a magical winter wonderland, offering visitors an unforgettable visual and emotional experience. Hill’s vision brings warmth, hope, and an air of whimsy to the festive season, blending Hermès’ timeless elegance

SDD24/43_01: Tiffany & Co. has once again captivated audiences with its latest IRL concept, presenting the 2024 Tiffany Blue Book High Jewellery collection in Beijing. The autumn collection, titled Tiffany Céleste, showcases the brand’s continued exploration of the universe through the lens of high jewellery, with previous spring and summer pieces also on display. Nathalie Verdeille, Tiffany’s Chief Artistic Officer for Jewellery and High Jewellery, has drawn inspiration from

SDD24/41_05: Tiffany & Co. has unveiled a stunning immersive window installation at Selfridges, showcasing the brand's deep-rooted connection to art, design, and exceptional craftsmanship. Located on London’s iconic Oxford Street, this open-to-all gallery transforms the storefront into a visual masterpiece, combining the works of renowned British artists with window displays inspired by The Tiffany Archives. The installation offers a unique blend of artistic heritage and cont

SDD24/39_01: Louis Vuitton's hand-painted 'Voyage' window displays on New Bond Street, London, captivate passersby with intricately sculpted animals, bringing the brand’s luxury travel bags and trunks to life in a visually magical experience. Pictures courtesy of Tim Nash / @tim_nash_

SDD24/38_04: Marc Jacobs has launched a limited-time concept exhibition in Sanlitun, Beijing, featuring the inspiring graffiti of New York artist Futura. The exhibition blends street art with high fashion, showcasing a unique collaboration series now available in stores. Pictures and video courtesy of Marc Jacobs.

SDD24/34_05: Hermès collaborated with Japanese artist Teppei Kaneuji to design a captivating autumn-themed window display, "Fubaoqita," at their Hermès House in Shanghai. Kaneuji reimagined the brand's iconic Paris headquarters at 24 Rue du Faubourg Saint-Honoré as an "infinite tower," creatively blending over a century of Hermès history with his unique artistic style. The display merges two-dimensional comic-inspired imagery with three-dimensional Hermès objects, offering a

SDD24/34_03: The new Marc Jacobs Fall 2024 collection takes centre stage in a vibrant pop-up at Selfridges Oxford Street. Located in The Atrium, this space has been transformed with a playful twist on classical architecture, featuring busts draped with bags and murals showcasing signature pieces like the Kiki Boots and Tote Bags. The collection blends 80s punk and glamour with standout pieces such as red and black satin two-pieces, zebra sequin mini dresses, and studded denim

SDD24/30_02: Gucci has unveiled its 2024 Autumn/Winter Menswear Series through a captivating limited-time event at the Chengdu Taikoo Li boutique in Jinjiang District. This experience features vibrant window displays and interactive sound effects for an immersive atmosphere. Collaborating again with Zhu Xiaorui, the artistic director of the Shanghai Bund Art Museum, Gucci presents a number of innovative art projects instore that push creative boundaries, creating an engaging