
SDD25/04_03: Burberry unveiled a stunning festive installation at the West Bund Dream Center Dockyard Plaza in Shanghai, showcasing its iconic cashmere scarf in a dynamic fusion of art and fashion. Designed by Lepouvoir Group, the display featured vibrant colors and flowing shapes, capturing the softness and elegance of Burberry’s signature check pattern.
Blending physical and digital experiences, visitors could scan a QR code to try on scarves virtually. This installation exemplified luxury visual merchandising, reinforcing Burberry’s innovative approach to retail. By merging tradition with modernity, Burberry once again proved that fashion is as much about storytelling as it is about style.
Pictures courtesy of Burberry.
