Lululemon Align Launch Flagship Takeover, 592 5th Avenue NYC.

SDD25/20_01: Lululemon has reimagined its Fifth Avenue flagship with a bold, all-blue takeover that brings its Align collection to life through immersive design. In collaboration with Team Epiphany, the space has been transformed into a sensory experience centred on softness and movement. Billowing translucent fabrics, fluid sculptural forms, and gentle lighting create an atmosphere that mirrors the lightweight comfort and freedom of the iconic Align Pant. The entire environment wraps visitors in a serene, dreamlike world that captures the essence of Lululemon’s design philosophy.

This flagship transformation also marks the launch of the new Align No Line, a product evolution that continues the brands commitment to comfort and innovation. The visual storytelling throughout the store is subtle yet powerful, encouraging guests not just to shop, but to feel the product’s promise of unrestricted ease. With its cohesive blend of colour, form, and tactility, the space stands as a striking example of how retail design can elevate product storytelling and deepen brand connection.

Pictures courtesy of Justin Reiter / Troy Mock via LinkedIn.

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