SDD25/08_05: Lululemon has unveiled its largest store in Europe, relocating its flagship to an expansive 8,923 sq ft space on London’s Regent Street. Doubling the size of its previous location, the new store showcases an elevated retail experience with standout design elements, including Europe’s biggest pant wall, the largest menswear collection in EMEA, a water bottle personalisation station, and a dynamic staircase light feature that changes throughout the day. More than just a retail destination, the space is designed as a community hub, reinforcing Lululemon’s deep-rooted connection with London’s fitness and wellness scene. With a focus on innovation and engagement, the store reflects the brand’s commitment to blending premium athletic wear with immersive experiences that go beyond shopping.
To mark the grand opening, Lululemon hosted a week of high-energy activations, bringing together movement, music, and community engagement. Events included a newsstand takeover with DJ sets and exclusive Lululemon newspapers, surprise performances by brand ambassadors such as Olympic gold medallist Phil Wizard, and a collaborative 8km community run with personalised running coach app Runna. The celebrations culminated in a disco-house dance party featuring London’s underground DJ collective, Don’t Fk With Disco. As Lululemon continues its international expansion, this flagship sets a new benchmark for experiential retail, seamlessly integrating product, space, and community to create an inspiring destination for both local and international guests.
Pictures courtesy of TDM.Space: https://tdm.space/.
