SDD24/43_02: Represent will officially open the doors to its flagship UK store in Manchester, introducing its exclusive garments, accessories, and fragrances to a permanent retail space.
Designed by One Fine Day Design, the 5,419-square-foot store is situated on New Cathedral Street, in the heart of the city’s luxury retail district, alongside prestigious brands like Canada Goose, Paul Smith, Louis Vuitton, Selfridges, and Harvey Nichols.
This Manchester store marks a pivotal moment for Represent, being the brand’s first permanent retail space in the UK. George Heaton, Represent’s creative director and founder, expressed his excitement, stating, "We are very excited to open our first UK retail store in Manchester, our hometown and base. The Represent Manchester location marks an important and iconic milestone for the brand; having spent the past three years planning physical retail footprints, trailing the senses of energy, look, feel, and scent through our partners, such as Selfridges and Harrods along the process."
The store’s design embodies the essence of Represent, with Heaton pointing out that it carries the same DNA as the brand’s Los Angeles boutique. The Manchester space will feature carefully selected tones, materials, and textures to create an immersive brand experience, reflecting the brand's aesthetic and vision.
Looking ahead, Represent is set to continue its expansion with a tailored concept store in London’s Soho, further establishing itself in key fashion destinations.
Pictures courtesy of Represent.