Shein AW25 Pop-Up at Future Stores by Wonderland Agency, Oxford Street London.

Pictures courtesy of Wonderland Agency

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From Screen to Store: Shein’s Immersive London Pop-Up

Future Stores, Oxford Street

SHEIN’s latest pop-up in London signals a powerful evolution for digital-born fashion brands, one that merges immersive technology, tactile design, and cultural storytelling to create new kinds of in-person experiences. Produced by Wonderland Agency, the activation reimagines how a global e-commerce giant can translate its online energy into a physical space that’s both editorial and experiential.

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