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Tod's Italian Summer Pop-Up Space, Shenzhen MixC China.

Updated: Apr 10


SDD25/12_05: Tod's has unveiled its Italian Summer limited-time pop-up, bringing the effortless elegance of the Côte d'Azur to an urban setting. Inspired by the warmth and vibrancy of a Mediterranean escape, the space is defined by a crisp white and sunlit orange palette, evoking the charm of Italian summers. Linear design elements enhance visual depth, creating an open, airy atmosphere that reflects the relaxed coastal lifestyle. The latest collection is thoughtfully displayed within this setting, seamlessly blending the brand’s signature craftsmanship with a modern, minimalist aesthetic.


More than just a retail space, Tod's Italian Summer is a spatial storytelling experience, immersing visitors in the romance of Italy’s coastline. The juxtaposition of natural textures, sleek structures, and seasonal accents reinforces the brand’s heritage while offering a fresh, contemporary take on luxury. Designed to evoke a sense of leisurely exploration, the space invites visitors to slow down, take in the details, and experience the timeless beauty of Italian craftsmanship in a setting that feels both aspirational and effortlessly chic.


Pictures courtesy of Tod's / Shenzhen MixC.


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SDD Shop Drop Daily

A daily drop of the best retail store concepts, visual merchandising, pop-ups, window displays and branded shop environments globally.

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