UGG Solar Human Charging Station Activation, Tank Art Center Shanghai China.

SDD25/18_02: UGG’s Solar Human Charging Station is a sun-soaked, feel-good retail experience that invites visitors to recharge not just physically, but emotionally. Set outdoors on a lush lawn in Shanghai, the space transforms the simple act of sunbathing into a lifestyle statement, encouraging guests to embrace the power of light, movement, and connection. Drawing on the concept of 'solar humans' the activation blends fashion, nature, and mindfulness, inviting people to step into their UGGs and let the sunflower imprints on the soles become symbols of energy, optimism, and grounding.

Designed with interactive zones and shareable moments, the experience includes everything from sparkling water giveaways to custom sunflower-themed merchandise, live music at sunset, hand-painted body art, and exclusive fashion pieces. Whether lounging in the grass, snapping photos with friends, or dancing as the sky turns gold, every detail encourages playful self-expression and community connection. It’s a powerful example of how IRL experience, thoughtful design, and brand storytelling can come together to create a deeply memorable consumer journey.

Pictures courtesy of UGG.

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