Urban Decay The Tube Job Lift Lab Activation by Gradient Experience, Los Angeles USA.

SDD26/04_03:

Engineering the Lash:

Urban Decay’s Bold Reimagining of Beauty Retail

Urban Decay reframes mascara as spectacle with the Tube Job Lift Lab, an immersive brand activation that pushes beauty retail into provocative, performance-driven territory. This isn’t a conventional product launch; it’s a fully realised experience that treats lashes like a high-impact transformation, delivered through the brand’s signature edge and irreverence.

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