SDD24/03_01: Zara ushers in the Chinese New Year with a festive flourish, presenting exclusive Xixingle Year of the Dragon pop-ups across China. Collaborating with local brand Xixingle in Shanghai, Beijing, Chengdu, and Shenzhen, the limited-time spaces fuse traditional elements of auspicious dragons and peaches with contemporary fashion.
This unique partnership brings prosperity and good fortune to life, featuring intricate designs on both pottery and clothing. The blend of traditional symbolism and modern flair creates an immersive cultural physical experience, where visitors can embrace the rich tapestry of the Year of the Dragon and explore the vibrant intersections of tradition and style within each of these celebratory pop-up spaces.
Pictures courtesy of Zara, The Boom, Chengdu CDC.
Design by SKYnoa