ZERO10 x Crosby Studios AR Pop-Up Store, Wooster Street NYC.
George Yashin, CEO of ZERO10 says, ‘Our project with Crosby Studios is a showcase of how the design and technology could co-exist in both physical and digital worlds that merge more and more. We wanted to create a new concept of pop-up space responding to retailers’ needs to attract a new generation of consumers but also evolving the format of pop-ups that are not about product display any longer. As ZERO10 is a part of digital fashion, this space with AR technology integrated into it is aimed to combine metaverse experience with a focus on creation and interaction by bringing it to the physical world to make it more mainstream. ZERO10 x Crosby Studios project is the first step’ towards our innovative AR mirror pop-up product that will be released soon.
Pictures courtesy of ZERO10 x Crosby Studios.
Learn More: https://www.designboom.com/design/zero10-crosby-studios-physical-retail-store-digital-only-clothing-08-26-2022/