Lavazza x Moschino bring playful Italian flair to Shanghai with the “Espresso Your Style” pop-up. Set on Anfu Road, the immersive café merges fashion, design, and aroma through cloud-filled spaces, co-branded drinks, and limited-edition merch. From Blue Coconut Light Cloud Coffee to a sky-high photo zone, every detail celebrates creativity, connection, and expressive style—where coffee becomes culture and everyday rituals turn into immersive storytelling.

The Jellycat Café in Shanghai transforms retail into theatre. Plush toys become pastries, staff role-play checkout rituals, and Shanghai-exclusive editions fuel scarcity, emotion, and buzz, turning shopping into joy, storytelling, and cultural capital.

POP MART’s Global Landmark Store at ICONSIAM is a 760sqm playground where Thai heritage meets pop culture. A four-metre Molly in Chakri attire greets visitors, leading into fluid, river-inspired design, game-like collector zones, and the first POP MART Café outside China. From monumental installations to exclusive collectibles, every detail transforms the space into a cultural destination, part store, part theatre, all imagination.

Tiffany & Co. takes center court at the US Open, transforming the Billie Jean King Tennis Center into a world of luxury and sport. A giant Tiffany Blue tennis ball anchors the plaza, while inside, handcrafted championship trophies shine alongside a diamond-set HardWear by Tiffany racket and 24k gold vermeil ball. Blending heritage with spectacle, Tiffany partners with Meta AI to let fans imagine themselves as champions, proving luxury storytelling can sparkle courtside.

The Nike x LEGO Playroom at Fanatics Fest NYC transformed retail into pure play. Designed by Hotel Creative, it fused Nike’s passion for youth sport with LEGO’s creative spirit. Guests moved from a fiery basketball court with oversized LEGO bricks and design challenges, to a calm blue zone for custom jerseys and minifigure trading cards, all inside a giant glowing Nike shoebox. An immersive, interactive brand world done right.

Sephora turned summer into an unforgettable sensory experience with its bold Bodrum activation. Partnering with Planner Integrated Experience Agency, the brand created a floating beauty island and a coastal experience zone, blending sun, skincare, and immersive storytelling. With interactive makeup stations, sea-view styling, and seamless design, this pop-up captured the essence of summer in motion, proof that beauty can be as experiential as it is emotional.

SDD25/19_05: Nordstrom has transformed its flagship NYC store with an immersive takeover by New Balance, bringing the brand’s fusion of sport and culture to life through a dynamic pop-up experience at The Corner. This unique installation highlights New Balance’s commitment to craftsmanship, innovation, and community, offering a curated selection of footwear, apparel, and accessories for all ages. The space evolves through themed activations that explore the brand’s identity ,

SDD25/19_03: Nespresso makes a stylish return to the French Riviera with La Plage Nespresso, its retro-inspired beachside activation at the Festival de Cannes. Now in its 13th year as an official partner, the brand reimagines the summer coffee ritual through a nostalgic 1990s lens, complete with pastel hues, sun-bleached tones, and cinematic flair. Set against the glamour of Cannes, the space blends film culture with laid-back coastal vibes, serving up chilled Coffee+ blends

SDD25/19_01: Louis Vuitton has redefined immersive retail with its latest men’s pop-up in Miami’s Design District, transforming its boutique into the vibrant “Louis Vuitton Pool” to debut Pharrell Williams’ Men’s Pre-Fall 2025 collection. Inspired by a journey from Paris to Miami, the space channels laid-back luxury with playful poolside details, think parasols, lifebuoys, tiled floors, and coastal color palettes. This isn’t just a collection launch; it’s a carefully curated

SDD25/18_05: Lululemon’s Tennis Club activation in Beverly Hills served as a masterclass in experiential retail, celebrating the launch of the brand’s new tennis collection through an immersive, community-driven event. Blending on-court play with poolside leisure, the activation transported guests into a curated lifestyle moment that went far beyond traditional product launches. At the heart of the experience was the Styling Pavilion, a luxe, hands-on space offering personali

SDD25/16_04: Blending beauty with indulgence, The La Mer Crèmery pop-up in Sydney’s Double Bay offered a standout example of how luxury skincare can be brought to life through immersive design and unexpected storytelling. Created to celebrate the iconic Crème de la Mer moisturiser, the experience took the form of a retro-inspired ice cream parlour, developed in collaboration with renowned Australian chef Neil Perry and his team at Margaret. Guests were invited to sample the b

SDD25/15_05: Zara’s latest flagship opening in Athens made a bold floral statement, transforming the city’s streetscape with a striking tulip takeover. To mark the launch of its new store in the historic Minion building, Zara collaborated with creative studio Newness Agency on a showstopping activation that saw 3,000 vivid orange tulips cascade across the store’s façade. Paired with 1.8 meters of soft pastel installations, the activation brought a playful energy to the landma

SDD25/09_04: Chanel is inviting beauty enthusiasts to step into "Miss Coco Paradise," an interactive and playful retail experience at Hangzhou Hubin Yintai in77 Lakeside Pedestrian Street. This exclusive activation blends beauty, adventure, and competition, bringing the world of Coco Mademoiselle to life in an engaging and unexpected way. Visitors can participate in a series of dynamic challenges that test speed, balance, and precision, including a race to apply lipstick with

SDD25/01_04: Shanghai's Wujiang Road has been transformed with the unveiling of Butterful & Creamorous’s collaboration with Valentino Beauty. Themed around "Wilderness Purple," this partnership redefines retail design by blending French romance with Italian luxury. The store’s design immerses visitors in a serene yet vibrant atmosphere, where every detail, from lighting to textures, conveys a sense of passion and refinement. The result is a space that combines indulgence and

SDD25/01_03: Stanley, the iconic drinkware brand, has unveiled an exclusive winter boutique at Harrods in London’s demo kitchen area on the third floor. The pop-up introduces three stunning new colourways; Cypress, Espresso, and Camel, in its Quencher H2.0 series. Additionally, the Cypress shade is available in the Aerolight Transit Mug and is exclusive to Harrods for three months, while Espresso and Camel will remain permanent Harrods exclusives. These exclusive designs can