Nespresso La Plage Festival de Cannes Activation, France.

SDD25/19_03: Nespresso makes a stylish return to the French Riviera with La Plage Nespresso, its retro-inspired beachside activation at the Festival de Cannes. Now in its 13th year as an official partner, the brand reimagines the summer coffee ritual through a nostalgic 1990s lens, complete with pastel hues, sun-bleached tones, and cinematic flair. Set against the glamour of Cannes, the space blends film culture with laid-back coastal vibes, serving up chilled Coffee+ blends in pristine glassware, punchy accessories, and a soundtrack that captures the rhythm of the season.

More than just a pop-up café, La Plage Nespresso is a bold expression of lifestyle-led retail. It transforms everyday coffee moments into shareable, sensory scenes that resonate with festival-goers and brand fans alike. By combining strong visual merchandising, cultural relevance, and immersive design, Nespresso creates an experience that feels fresh, playful, and distinctly on-brand, a masterclass in how to turn a product into a destination.

Pictures and videos courtesy of Nespresso.

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