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Nespresso’s Cannes Plage Turns Coffee Culture Into The Riviera’s Most Immersive Brand Experience
Sun-drenched hospitality, cinematic storytelling and iced coffee culture collide on the Croisette as Nespresso turns the Cannes Film Festival into a fully immersive lifestyle world. More than a branded café, Nespresso Plage positions coffee as a social ritual, blending music, food, design and cultural programming into one seamless experience. From exclusive iced recipes to curated nightlife moments, the activation shows how brands are increasingly using hospitality to create
Nespresso La Plage Festival de Cannes Activation, France.
SDD25/19_03: Nespresso makes a stylish return to the French Riviera with La Plage Nespresso, its retro-inspired beachside activation at the Festival de Cannes. Now in its 13th year as an official partner, the brand reimagines the summer coffee ritual through a nostalgic 1990s lens, complete with pastel hues, sun-bleached tones, and cinematic flair. Set against the glamour of Cannes, the space blends film culture with laid-back coastal vibes, serving up chilled Coffee+ blends
Nespresso Seaside Newsstand Pop-Up Activation, Qinhuangdao Aranya China.
SDD24/23_04: Experience the essence of summer at the Nespresso Seaside Newsstand on the stunning Aranya Golden Coastline. This...
Nespresso 'Tasteful Summer' Pool Bar Pop-Up, Banyan Tree Club & Spa Seoul South Korea.
SDD28_03: Nespresso 'Tasteful Summer' Pool Bar Pop-Up, Banyan Tree Club & Spa Seoul South Korea.
Nespresso Plage Californian Dream Pop-Up Installation, Cannes France.
SDD20_07: Nespresso Plage Californian Dream Pop-Up Installation, Cannes France.
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