Acqua di Parma’s Caffettino at Bloomingdale’s Dubai is a masterclass in immersive brand storytelling. Designed by Dorothée Meilichzon, the pop-up blends Italian heritage with Dubai’s cultural textures, vibrant citrus hues, Colonia bottle canopies, and Mediterranean warmth. Guests savour espresso, gelato, and mocktails while exploring the Maison’s fragrances, making it a sensory celebration of Arte di Vivere.

SDD25/13_04: Acqua di Parma has opened Casa Acqua di Parma, its new flagship in Paris at 205 rue Saint-Honoré, designed by Dorothée Meilichzon. The boutique blends Italian craftsmanship with Parisian sophistication, featuring iconic brand elements like signature arches and citrus motifs. The Maison’s yellow is reimagined with a high-gloss lacquer finish, complemented by Parisian woodwork and handmade terracotta tiles. The space is divided into a discovery area and an intimate

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