Acqua di Parma Flagship Store Opening, Paris.

SDD25/13_04: Acqua di Parma has opened Casa Acqua di Parma, its new flagship in Paris at 205 rue Saint-Honoré, designed by Dorothée Meilichzon. The boutique blends Italian craftsmanship with Parisian sophistication, featuring iconic brand elements like signature arches and citrus motifs. The Maison’s yellow is reimagined with a high-gloss lacquer finish, complemented by Parisian woodwork and handmade terracotta tiles. The space is divided into a discovery area and an intimate consultation space, with custom-designed furniture enhancing the experience. Highlights include a fragrance bar framed by smooth wooden arches, a candle bar with lemon-shaped elements, and a striking table adorned with sculpted lemon halves.

A key feature is Parlapiano, a tranquil space celebrating Artigianato Artistico. To mark the opening, Acqua di Parma partnered with Italy Segreta to create a limited-edition newspaper, offering insights into embracing ‘la dolce vita’ in Paris. Casa Acqua di Parma redefines luxury retail with its immersive design and storytelling, making it a must-visit for those seeking Italian artistry and Parisian elegance.

Pictures courtesy of Acqua di Parma.

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