SDD25/09_04: Chanel is inviting beauty enthusiasts to step into "Miss Coco Paradise," an interactive and playful retail experience at Hangzhou Hubin Yintai in77 Lakeside Pedestrian Street. This exclusive activation blends beauty, adventure, and competition, bringing the world of Coco Mademoiselle to life in an engaging and unexpected way. Visitors can participate in a series of dynamic challenges that test speed, balance, and precision, including a race to apply lipstick with

SDD25/07_02: Prada Beauty is elevating experiential retail with its exclusive "Love Capture" photobooth series, inviting consumers to immerse themselves in the brand's universe while capturing special moments. These elegantly designed photobooths blend high fashion, personal storytelling, and luxury branding, offering visitors the chance to take photos with loved ones. The activation integrates Prada Beauty essentials, including Prada Balm for care and Prada Monochrome for co

SDD25/06_04: Dior Beauty’s Miss Dior Love Workshop is an immersive celebration of fragrance, florals, and craftsmanship, designed to bring the world of Miss Dior to life. This beautifully curated experience invites visitors to explore the iconic scent through a sensory walkthrough, where the air is filled with delicate floral notes that embody femininity and elegance. Inside the Miss Dior Perfume Immersion Space, guests can engage with the fragrance in a mist-filled atmospher

SDD25/06_02: Sephora has once again redefined immersive retail with its Only At & Hot On Social pop-up, unveiled at an exclusive press day in Paris. This bold activation transforms Sephora’s signature "Only At" stamp into a fully interactive space, blending striking geometry, dynamic lighting, and vibrant colour to create an experience that is both visually captivating and highly shareable. Designed to showcase Sephora’s most exclusive and trending beauty products, the space

SDD25/03_02: Hourglass Cosmetics’ Take Over Shanghai exhibition, held at the historic Lanxin Building at Rock Bund Source, provided an immersive experience where beauty and art intertwined. The event celebrated the debut of Red 0, a vegan red hue featured in their new Phantom Volumizing Glossy Balm, with an installation designed in collaboration with renowned artist Andrés Reisinger. Known for his signature pink drapery, Reisinger transformed the space with bold red tones, br

SDD25/02_01: Prada Beauty has unveiled its first flagship pop-up store in Taipei’s vibrant Zhongshan business district, creating a stunning fusion of timeless aesthetics and modern innovation. The space showcases the brand’s luxurious makeup, skincare, and fragrance collections, each crafted with precision and elegance. Visitors are greeted by standout attractions like the Prada Beauty Magic Flower Bubble Machine, an interactive feature that adds a playful twist to the immers

SDD25/01_04: Shanghai's Wujiang Road has been transformed with the unveiling of Butterful & Creamorous’s collaboration with Valentino Beauty. Themed around "Wilderness Purple," this partnership redefines retail design by blending French romance with Italian luxury. The store’s design immerses visitors in a serene yet vibrant atmosphere, where every detail, from lighting to textures, conveys a sense of passion and refinement. The result is a space that combines indulgence and

SDD24/45_01: Gucci Beauty is debuting its 'Star Wishing House' at Shenzhen Mixc Time Square, celebrating the holiday season with the global launch of limited-edition makeup products from the Gucci Beauty Wishes Brilliant Holiday collection. Visitors can explore and unlock exclusive items, including the Gucci Colour Velvet Matte Lipstick, Gucci Starry Unlimited Eyeshadow Palette, and Gucci Admiration Star Blush. The 'Star Wishing House' combines the glamour of Gucci’s aestheti

SDD24/43_02: Rhode’s first London pop-up at 6-7 Motcomb Street, designed by the renowned STUDIO BOUM, offered visitors a beautifully immersive experience across four seamlessly designed rooms. The space showcased a curated selection of Rhode’s essential skincare products, allowing customers to engage with the brand in an intimate and interactive way. Founded by American model Hailey Bieber in June 2022, Rhode quickly became a sensation in the skincare world. Known for its sim

SDD24/42_02: Valentino Beauty's 'Spike Valentino' pop-up in New York is a must-visit for beauty enthusiasts and those seeking an immersive luxury experience. This activation, centred around Valentino's signature Rosso Valentino lipstick collection, perfectly blends high fashion and personal expression. Visitors can explore an interactive space designed to highlight various lipstick shades, personalise products, and enjoy a striking carousel installation featuring oversized li

SDD24/41_02: Prada Beauty has redefined the concept of florality with its groundbreaking Paradoxe Virtual Flower experience, blending cutting-edge technology and creativity to highlight the sensory allure of the virtual world. This innovation not only reimagines how florals can be represented in a digital space but also delivers a truly immersive olfactory journey for consumers — pushing the boundaries of 'brand magic'. At the heart of this experience was the Prada Beauty Flo

SDD24/39_04: The Refy Café in Paris offers a unique blend of beauty and coffee culture. Located at 29 Rue De La Villette, the café invites visitors to enjoy coffee and pastries while connecting with the beauty brand in an inviting, and socially shareable setting. Pictures and videos courtesy of Refy Beauty.

SDD24/39_01: Louis Vuitton's hand-painted 'Voyage' window displays on New Bond Street, London, captivate passersby with intricately sculpted animals, bringing the brand’s luxury travel bags and trunks to life in a visually magical experience. Pictures courtesy of Tim Nash / @tim_nash_

SDD24/37_02: The Prada Beauty Flower Market has traveled globally, now arriving in New York City with immersive pop-ups across the city. From a flower cart in Washington Square Park to an exclusive Virtual Flower Lab at Studio 525, visitors can explore the new Prada Paradoxe fragrance through interactive experiences like a 3D body scan, fragrance refill stations, and a curated flower market. Following successful stops in cities like Shanghai, Paris, and Geneva, the Prada Beau

SDD24/36_03: Rihanna's Fenty Hair has made its UK debut with an exclusive launch at Selfridges. To celebrate, the brand has transformed Selfridges' iconic Corner Shop into 'Mane Street', an immersive pop-up experience. Inspired by the brand's campaign featuring Jess Glynne, 'Mane Street' offers visitors an interactive journey, complete with styling stations, a Fenty Flower Market, and the Hair Heaven Salon, where customers can book styling sessions. The pop-up also includes t

SDD24/35_02: The YSL Qixi limited-time flash show at Xiamen MixC's L1 Main Atrium in Fujian offers an exclusive and captivating brand experience. Celebrating Chinese Valentine's Day, this 'Gold and Silver Collision' pop-up space, features limited-edition treasures, making it a must-visit destination. Pictures courtesy of Xiamen MixC.

SDD24/23_05: Experience the enchanting world of Charlotte Tilbury at the Pillow Talk Flash Party in Chengdu. This pop-up activation...

SDD24/21_03: Fenty Beauty Alley, a limited-time pop-up experience space, has debuted in Shanghai with a surprise visit from brand founder...

SDD24/21_01: Experience the enchanting Miss Dior solid fragrance series pop-up installation, where fragrance becomes an art. Consumers...

SDD24/20_05: Explore the newest gem in the Glossier crown: Glossier Las Vegas, now open at The Forum at Caesars Palace. Inspired by the...

SDD24/17_05: The YSL Loveshine Factory in Shanghai goes beyond the conventional exhibition setting, offering a dynamic in-real-life...

SDD24/17_02: Indulge in the captivating Armani Vetiver D'Hiver Oasis pop-up at Aranya, a utopian haven where the fragrance of the perfume...

SDD24/17_01: Discover the ultimate fusion of beauty and entertainment at the YSL Beauty Light Club, a limited-time pop-up nestled on the...

SDD24/16_05: Embark on a journey through Lancôme's enchanting "Nude" Colour Station, gracing four dynamic cities throughout China...