Prada Beauty Prada Paradoxe Virtual Flower Market and Immersive Pop-Up, New York.

SDD24/37_02: The Prada Beauty Flower Market has traveled globally, now arriving in New York City with immersive pop-ups across the city.

From a flower cart in Washington Square Park to an exclusive Virtual Flower Lab at Studio 525, visitors can explore the new Prada Paradoxe fragrance through interactive experiences like a 3D body scan, fragrance refill stations, and a curated flower market.

Following successful stops in cities like Shanghai, Paris, and Geneva, the Prada Beauty Flower Market continues its journey, with upcoming experiences planned for Berlin, Milan, and Athens.

Pictures courtesy of Prada Beauty.

This project has been nominated for the Shop Drop Daily Concept

of the Year Award at this years Creative Retail Awards.

Vote Here