Glossier and Magnolia Bakery teamed up for a playful pop-up at Westfield London, blending beauty with dessert to launch the Banana Pudding Balm Dotcom. Designed by Studio Mya, the pastel space offered visitors a sensory experience — from retro visuals to the scent (and taste) of banana pudding. Each purchase came with a free pudding and access to a NYC-inspired garden. It’s a sweet example of how immersive, cross-category storytelling makes brand moments feel both personal an

Louis Vuitton opens its first seasonal gelateria in Forte dei Marmi, blending refined indulgence with Tuscan coastal charm. Open June to September, the kiosk features soft green hues inspired by local design and the iconic Monogram flowers. Guests enjoy ten classic flavours plus two exclusive creations, Vivienne and Gaston, crafted with premium ingredients. Every detail, from floral wafers to bespoke packaging, reflects the Maison’s art de vivre, making it a must-visit summer

SDD25/16_04: Blending beauty with indulgence, The La Mer Crèmery pop-up in Sydney’s Double Bay offered a standout example of how luxury skincare can be brought to life through immersive design and unexpected storytelling. Created to celebrate the iconic Crème de la Mer moisturiser, the experience took the form of a retro-inspired ice cream parlour, developed in collaboration with renowned Australian chef Neil Perry and his team at Margaret. Guests were invited to sample the b

SDD24/25_03: Discover the unique universe of the AstroMilk Bar at Pleasing's latest pop-up, located at 1623 N. Damen Avenue in Chicago. Visitors can immerse themselves in a space-themed ice cream shop, explore the exclusive AstroMilk Polish collection of milky neutrals, savour creatively inspired flavours, and even check their voter registration status with HeadCount. Pictures courtesy of Pleasing and Various via Instagram.

SDD24/24_01: Zara Home's new Milan store launch delivered an unforgettable brand experience with a pop-up Gelateria offering handmade vanilla ice cream and biscotti. The store's vibrant yellow tile decor created a summery atmosphere, inspired by classic Italian Gelateria signs. For one day only, visitors were able to savour refreshing ice cream while exploring the stylish yet socially sharable new space. Pictures courtesy of Wozere Studio.

SDD24/18_04: Discover the epitome of luxury and whimsy at the Gucci Lido ice cream cart, nestled within the opulent setting of the...

SDD36_02: r.e.m beauty Sweetener Ice Cream Shoppe at Morgenstern's by PopUpMob, W Houston Street New York.

SDD30_05: Prada Caffè Harrods Summer Terrace Pop-Up, Knightsbridge London.

SDD29_03: Chin Chin Ice Cream 'Summer Under The Canopy' Selfridges Pop-Up, Oxford Street London.

SDD27_07: Anya Hindmarch 'The Ice Cream Project' Pop-Up, Pont Street London.

SDD25_06: Shenzhen Bay MixC Ice Cream Manor Pop-Up Campaign Activation, Shenzhen Bay Vientiane City China.