Jo Malone London’s "Flowing Green of Spring" activation at West Lake is a masterclass in atmospheric retail. By combining headspace extraction technology with interactive brainwave devices, the brand has created a "Neuro-Aesthetic" sanctuary. Guests are invited to an English-style picnic amidst willow groves, bridging the gap between British heritage and Chinese landscape. It’s a high-dwell-time experience that proves fragrance is the ultimate tool for emotional reconnection.

Jo Malone London brings Game Night to life at Beijing SKP with a playful, luxurious pop-up inspired by classic British games. Giant cards, checkerboard patterns, and festive décor set the scene for exploring limited-edition Christmas fragrances. With scent layering, interactive draws, and premium engraving services, the space transforms gifting into an immersive, high-end experience that showcases the power of physical retail.

Jo Malone London brought a dreamy British beach day to Aranya with its “Summer Raspberry” pop-up. Guests explored a pastel beach house filled with seaside games, mist zones, raspberry-scented air, and custom Venchi ice cream. At its heart was the limited-edition Summer Raspberry Ripple fragrance — a creamy, fruity scent bottled like summer. With celeb Cheng Yi kicking off the launch and a synced Tmall campaign, this was more than a pop-up — it was a sensory holiday in a bottl

SDD24/40_05: Jo Malone’s latest pop-up at the iconic Wuzhong Market in Shanghai transports visitors to a world inspired by classic British marketplaces. The 'Antique Shop' concept blends nostalgia with modern retail, offering an immersive experience that beckons shoppers to explore every corner. Shoppers can snap photos and share them on Xiaohongshu to receive a fragrant surprise, turning this pop-up into a social media-friendly adventure. With limited edition tote bags up fo

SDD24/30_01: Jo Malone has partnered with Paddington™ to create a unique "marmalade" collection designed to uplift the spirits. Consumers can experience this collaboration in person by following Paddington’s trail through the city, taking the No. 2 Line and the sightseeing bus, both adorned with Paddington’s imprint, to a limited-time pop-up space at the Shanghai Bund International Passenger Transport Center. Here, visitors can explore the Paddington's collection and enjoy a

SDD24/26_02: Experience Jo Malone's "Island Holiday" flash event at Shanghai's Zhang Garden for a limited time. This immersive event transforms a corner of Shanghai into a tropical paradise, complete with refreshing sea breezes and vibrant island vibes. Visitors can follow the scent of "Snow Pomelo" to instantly switch to vacation mode under the 28°C pomelo shade, dive into the essence of "Yellow Hibiscus" by the beach where the cool sea air invigorates the senses, and relax

SDD49_04: Jo Malone Christmas Fantasy World Installation, Shanghai Xintiandi China.

SDD45_07: Jo Malone Gingerbread Land Pop-Up Installation with The Shilla Duty Free, Changi Airport Singapore.

SDD29_01: Jo Malone 'Wild Grass' Immersive Exhibition, Shanghai Samet Building China.

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