
SDD24/40_05: Jo Malone’s latest pop-up at the iconic Wuzhong Market in Shanghai transports visitors to a world inspired by classic British marketplaces. The 'Antique Shop' concept blends nostalgia with modern retail, offering an immersive experience that beckons shoppers to explore every corner.
Shoppers can snap photos and share them on Xiaohongshu to receive a fragrant surprise, turning this pop-up into a social media-friendly adventure. With limited edition tote bags up for grabs, the experience adds a playful treasure hunt twist to the shopping journey, making it both memorable and shareable.
This unique fusion of history and contemporary marketing showcases how Jo Malone continues to innovate in retail design, creating not just a shopping space but an experience worth exploring and socially sharing.
Pictures and video courtesy of Jo Malone.
