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Ralph Lauren's Summer Of Sport: How Two Decades of Sponsorship Becomes One Unmissable Square
Ralph Lauren hasn't just sponsored Wimbledon, it's built an entire square in West London where the tournament's spirit exists independent of a match ticket. Sloane Square transforms across four weeks, from cookie-decorating workshops to live match screenings, dressed head to toe in tournament purple and green. The real insight: this twenty-year partnership isn't being maintained. It's being staged; heritage treated as a renewable asset, rebuilt anew every single year.
Ralph Lauren Holiday Experience, Sloane Square London.
Ralph Lauren transforms Sloane Square into a cinematic festive world, turning retail into a warm, memory-making experience. A mountain-inspired barn hosts wreath-making, craft workshops, a florist-in-residence and Father Christmas, while Ralph’s Coffee serves winter treats. A curated Holiday Shop elevates gifting, and 10% of all activities support The Royal Marsden Cancer Charity—blending heritage, community and purpose in one standout festive activation.
Ralph Lauren x Wimbledon Window Takeover, Bond Street London.
Ralph Lauren transforms its New Bond Street flagship into a Wimbledon-inspired celebration of sport and style. Featuring the latest Polo Ralph Lauren x Wimbledon collection, the space blends archival graphics, classic crests, and tennis heritage with immersive visual storytelling, turning retail into a court-side experience that celebrates tradition, craftsmanship, and emotion. A masterclass in experiential fashion retail.
Ralph Lauren 'In The Hamptons' Milan Design Week Installation, Via della Spiga Milan.
SDD25/14_04: For Milan Design Week, Ralph Lauren has transformed its Via della Spiga flagship into a Hamptons-inspired haven, blending East Coast charm with Milanese sophistication. The store is styled in a serene palette of blue and white, evoking the coastal elegance of a seaside retreat. Vintage striped and floral fabrics from Ralph Lauren Home drape the space, while hydrangeas bloom throughout the courtyard of Ralph’s Bar. Visitors are welcomed with Ralph’s Coffee cold br
Ralph Lauren Wimbledon Takeover, New Bond Street London.
SDD24/26_04: Ralph Lauren's New Bond Street flagship in London has been reimagined with bold green stripes inspired by Wimbledon’s iconic courts, just in time for the tournament’s start. Visitors and tennis enthusiasts are invited to celebrate by exploring the brands exclusive Wimbledon 2024 collection and enjoying a signature beverage from Ralph’s Coffee, located on the ground floor and terrace. Pictures courtesy of Ralph Lauren.
Ralph Lauren RL 888 Pop-Up Space, Shenzhen Vientiane City China.
SDD24/15_02: Indulge in the Ralph Lauren RL 888 limited-time pop-up space nestled within the 1F atrium of Shenzhen Vientiane City Phase...
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