Louis Vuitton’s Hotel at 28 Berkeley Square is a masterclass in hospitality-led retail. To mark the Monogram’s 130th year, the Mayfair townhouse transforms heritage into a multi-sensory journey. From the Keepall Lobby’s repair concierge to the playful Neverfull Gym and Bar Noé’s subterranean intimacy, the activation trades transactional shopping for spatial storytelling. By prioritising dwell time and emotional resonance, LV proves that in 2026, luxury is no longer seen, it i

Ami Paris has executed a masterclass in brand integration by taking over SoHo’s legendary Balthazar. From branded croissants to "sketchable" placemats, the month-long activation blurs the lines between fashion and hospitality. By bridging the gap between the brasserie and their nearby flagship with a custom pastry cart, Ami creates a localized brand ecosystem. It’s a sophisticated play on "soft-power" retail, meeting the consumer exactly where they already are.

Café Lacoste’s permanent debut in Paris is a masterclass in "lifestyle hospitality." Located near its flagship, the 100-sq-meter space, designed with Giraudi Group, translates the brand’s tennis heritage into a sensorial experience. From "Iconic Polo" cakes to the historical "Le Chose" cocktail, every detail reinforces a narrative of French elegance. By moving into the "Third Space," Lacoste proves that the future of retail is edible, inhabitable, and deeply communal.

Pinterest shows how powerful physical brand experiences can be when they’re built around human need. By transforming a concrete parking garage into Pinterest Platz, the brand creates a warm, calm refuge amid high-pressure surroundings. Nourishing food, thoughtful hospitality and a clear sense of purpose turn an unlikely space into a destination people actively choose. It’s a smart reminder that future retail and pop-ups succeed through empathy, not excess.

Lacoste steps into hospitality with Le Café Lacoste in Monaco — a refined fusion of sport-chic design, French bistronomy, and brand heritage. Set by the sea at Le Méridien Beach Plaza, the café blends tennis-inspired interiors, signature dishes, and exclusive cocktails like Le Chose to deliver an immersive lifestyle experience. With plans to expand globally, this marks Lacoste’s bold evolution from fashion brand to cultural icon — one elegant, crocodile-stamped plate at a tim

Swarovski brings its world of wonder to the Italian Riviera with a sparkling takeover of Cracco Portofino. Set on a sun-drenched terrace overlooking the Marina, the experience blends Mediterranean elegance with Swarovski’s signature brilliance. Guests can expect jewel-toned parasols, a dedicated photo moment, and a bespoke menu by chef Carlo Cracco, served on porcelain from the Swarovski x Rosenthal collection.

SDD25/14_04: For Milan Design Week, Ralph Lauren has transformed its Via della Spiga flagship into a Hamptons-inspired haven, blending East Coast charm with Milanese sophistication. The store is styled in a serene palette of blue and white, evoking the coastal elegance of a seaside retreat. Vintage striped and floral fabrics from Ralph Lauren Home drape the space, while hydrangeas bloom throughout the courtyard of Ralph’s Bar. Visitors are welcomed with Ralph’s Coffee cold br

SDD25/01_04: Shanghai's Wujiang Road has been transformed with the unveiling of Butterful & Creamorous’s collaboration with Valentino Beauty. Themed around "Wilderness Purple," this partnership redefines retail design by blending French romance with Italian luxury. The store’s design immerses visitors in a serene yet vibrant atmosphere, where every detail, from lighting to textures, conveys a sense of passion and refinement. The result is a space that combines indulgence and

SDD24/45_02: Louis Vuitton’s latest venture at London Heathrow’s Terminal 2, Le Café Cyril Lignac, seamlessly blends luxury with lifestyle, offering travelers a sophisticated new space for relaxation. Situated within an open-air pavilion with a striking, aerodynamic façade by architect Marc Fornes, the café is both visually captivating and intimate. Travelers can enjoy counter service for a quick snack or settle into the table seating for a more leisurely experience. The café

SDD24/07_04: Embark on a unique culinary and fashion journey at the Valentino pop-up Café, located at Sartiano’s beneath the iconic...

SDD46_04: Valentino Pink PP Christmas Afternoon Tea at Harrods Tea Rooms, Shanghai China.

SDD37_01: Chanel Lucky 'Chance Diner' Eau Fraîche Pop-Up, Williamsburg New York City USA.

SDD35_05: EL&N London Cafe, Mall of Africa Johannesburg South Africa.

SDD33_04: Waku Waku Japanese '2D Restaurant' Concept, Portland Street Manchester.

SDD33_01: Mr. Charlie's 'Venice Beach Just Got Weirder' Vegan Restaurant Opening, Ocean Front Walk LA California.